• Grain Free
  • Soy Free
  • Timothy Hay Based
  • Balanced Nutrition

Gold Tier Products

All the pet supplies you'll ever need, in one place.

—— THE SHERWOOD STANDARD ——

Most pet food was made for the shelf.

Ours was made for those we love.

No fillers like soybean hulls or rice hulls. No grain, no sweeteners, no molasses, no synthetic vitamin A, no animal-sourced vitamin D3. We did the research first, then built the formula around it.

Find Your Formula

SHERWOOD / BIOLOGY FIRST

Hay first

First ingredient, every formula

Zero fillers

Nothing taking hay's place

Species Built

Never a relabel

Vet techs

On staff, weekdays

Snacks & Supplements

All the pet supplies you'll ever need, in one place.

—— DO IT RIGHT. NO EXCEPTIONS. ——

Every ingredient has to earn its place.

Every ingredient in every Sherwood product is there because biology requires it — not because it’s cheap, palatable, or looks good on the label.

The standard begins with what never enters the formula.

Twelve ingredients common to mainstream pet food. None of them in ours.

Formula Exclusions:

Soybean hulls

Rice hulls

Wheat middlings

Sodium bentonite binders

Synthetic vitamin A

Animal-sourced vitamin D3

Grain

Molasses

Sweeteners

Oat groats

Barley

Corn

—— HAY BORN PEWPS —— COMMING SOON!

The proof shows up in the litter box.

Eight specimens. One diet.

Every one of them is the downstream evidence of a formula that is born from hay, with nothing that doesn’t belong.

Every bunny parent already checks. Round, plentiful, and unmistakably large means the gut is moving and the hay is doing its work. These eight are what a hay-first diet produces.

Pewpsie

The Born Star

USUALLY LOCATED

Right in the center of the action, always.

OBSERVING

Everyone, making sure the spotlight stays on them.

UNIQUE TRAIT

Finds the fun in every situation and happens to always be the center of attention.

Timothy

The Routine Auditor

USUALLY LOCATED

By the checklist, schedule, or completed task.

OBSERVING

If every step was done properly and completely.

UNIQUE TRAIT

Monitors, verifies, and holds the human accountable. Without Timothy all the pewps would be a mess.

Doozie

The Oversized Arrival

USUALLY LOCATED

In the litter box, surrounded by attention.

OBSERVING

The humans’ reaction to their impressive size.

UNIQUE TRAIT

Abnormally large, healthy, and unforgettable. Worried that he doesn't fit in with the rest of the crowd and frustrated that he might have eaten too much in a previous life... now to figure out what to do next.

Marble

The One That Got Away

USUALLY LOCATED

Just beyond the sweep. Under the furniture, rolling away.

OBSERVING

The human who thought they were done cleaning.

UNIQUE TRAIT

Perfectly round. Always escapes cleanup but still feels trapped. Ponders why she can't just sit comfortably in one spot and live in her enormously complex imaginary world.

Stowie

The Stowaway

USUALLY LOCATED

In pockets, shoes, bags, suitcases — anywhere the human is going.

OBSERVING

The start of a new adventure (unintentionally).

UNIQUE TRAIT

Gets lucky and ends up on every trip.

Boop

The Close-Up Pewp

USUALLY LOCATED

Right in front of the camera.

OBSERVING

Lovingly boops into everypewps business and tries to make the best of their pewpy situation.

UNIQUE TRAIT

Always gets too close... emotionally and physically.  Every photo is an assertive Boop close-up.

Hubbub

The Hayfluencer

USUALLY LOCATED

Just outside the chaos, where a new suspicious idea is getting louder.

OBSERVING

Which little detail is about to become a very big thing.

UNIQUE TRAIT

Turns tiny sparks into joyful commotion. Always triggering the next buzz.

Grand Pewp

the old-timer

USUALLY LOCATED

Was missed in the litterbox during cleaning months ago.

OBSERVING

The next generations of Pewps grow up.

UNIQUE TRAIT

A bit more grey than the normal Pewps to prove his age and wisdom. He is a little out of touch with reality and tends to retell the same story.... over and over again.

—— FORMULA INDEX ——

Three ways to nourish.

One standard.

Every Sherwood product starts from the same place: hay first, no fillers, nutrition that matches what rabbit biology actually requires.

01

PRECISION NUTRITION

SHERWOOD SIGNATURE GOLD

The most precise nutrition we make.

Four formulas delivering the same nutritional value. Choose a feeding style — Measured or Flexible — and a flavor — Timothy or Alfalfa. Lean BalanceTM protein and Graze RightTM are two of the MANY standards built into Sherwood Gold.

From $00.00

For parents who want the most precise Sherwood approach.

Gold Products

02

THE EVERYDAY STANDARD

FIBER FUNDAMENTALS

2× Hay. Zero Fillers. Ever.

The no-filler standard, at a similar price to the leading brands.

2× the hay because there are zero fillers, grain, or sweeteners. A great start for most adult rabbits — and the easiest switch you’ll make.

From $00.00

The easiest way into hay-first feeding.

Fiber Fundamentals

03

TARGETED FORMULAS

SUPPLEMENT SUPPORT

Custom nutritional support for those with special needs.

Digestive, Urinary, and Joint — each formula built for a specific result, not a general “wellness” claim.

From $00.00

Focused options for more complex care routines.

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Emergency, Recovery & Prevention

All the pet supplies you'll ever need, in one place.

—— BUILT FOR SMALL HERBIVORE BIOLOGY ——

Hay is more than a number called fiber.

A small herbivore's gut requires continual feeding and movement. The physical structure of hay fiber is unique, and that structure is what makes it work. So every Sherwood formula provides 2× hay with zero fillers.

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2× the hay

Twice the hay of the leading brand, by weight.

Hay, first

Hay is the first ingredient in every bag, every formula, every time.

Zero fillers

No soybean hulls, rice hulls, wheat middlings, oat groats, barley, corn, or sodium bentonite binders. Nothing that doesn’t belong.

Lean Balance™

All 20 amino acids balanced, delivering 2X the usable protein of soy and grain-based labels showing 17%. (Exclusive to Gold Tier Formulas)

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Best Sellers

All the pet supplies you'll ever need, in one place.

——  SPECIES-BUILT NUTRITION ——

Specializing in three species.

Never a relabel.

Rabbit

Feeding style and flavor, built in.

Choose a feeding style — Measured or Free Choice — each with a flavor option: Timothy or Alfalfa.

View Rabbit Formulas

Guinea Pig

Its own formula. Not a relabel.

Vitamin C-fortified, with a unique amino acid profile and Lean Balance™ tuning. No fillers. Built for guinea pig biology from the ground up — not a modified rabbit formula with a different label.

View Guinea Pig Formulas

Chinchilla

Hay-first nutrition for demanding digestion.

High-fiber, hay-first nutrition built for chinchilla digestion, with Lean Balance™ tuned for metabolic health. The same no-filler standard, for a species that demands it.

View Chinchilla Formulas

—— THE LABEL TELLS THE STORY ——

Read the label.

Then make the switch.

Twice the hay. Nothing that doesn’t belong.